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Jelly
Babies
were launched 75 Years ago by Bassett's - one of
Britain's oldest sweets manufacturers they were originally
referred to as Peace Babies, to celebrate the end of the
first world war
Peace Babies
were extremely popular during the second world war, but
production of peace babies unfortunately had to ceased in the
Second World War because of a shortage of raw materials.
They came
back in 1953, renamed Jelly Babies.
The market
for confectioners was extremely competitive in the 1950’s
Bassett’s took over Wilkinson’s a well know a liquorice
manufacture in 1961. In 1966 Bassett’s acquired Barrett and
then the leading sweets maker Jackson's who made medicated
sweets, and then, in the Eighties, Jameson's, the chocolate
maker.
In 1989
Cadbury Schweppes the British maker of soft drinks and
chocolate, stepped in to rescue Bassett Foods P.L.C. from a
hostile takeover bid by a Swedish food company. Who had also
acquired Trebor very famous for its mints. The company, now
known as Trebor Bassett, is Britain's largest sweets maker.
In 1989.
Trebor Bassett, gave the well known jelly baby a new look and
makeover. They each of six "babies" a name, identity and
colour.
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Robertson’s issued the Jelly
Babies badges in conjunction with Trebor Bassett in 1993
Each of the six Jelly Baby badges were make in the same way
as the bubble coated Golly Badges. The same principal
applied to obtain the badges; you collected the tokens off
the special jars of ‘Jelly Baby Jam’.
- Original
Label from a Jar of Seedless Jam
Some of my
collection
   
-
Jelly Baby Advertisement
Apparently toward the end of the promotion you could redeem
'Golly Tokens' to get them. It would be interesting from other
golly collectors to confirm this.
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Bonny
– A pink baby who wears a nappy and frilly bonnet
Boofuls - Blue baby who is always crying.
Bumper
- Green
clumsy one and wears a bum-bag.
Bubbles – Sporty female that has a ponytail and is colored
yellow.
Big Heart - Who is grey and wears trainers
Brilliant The leader of the gang, who is red and
wears green baseball boots.
Strange
Jelly Baby research!!
Apparently research found that women who had children were more
inclined to bite the heads off first, while those who were
childless ate them whole.
Apparently In blindfold tests the most popular flavour was.
-
Strawberry
Lime
Blackcurrant
Lemon
Raspberry
Orange.
Three
million Jelly Babies are eaten each week. They are permanently
in the sweets Top 20, with sales worth 14 million pounds a year.
Today
in 2007 the jelly babies have slightly changed in colour, I
presume to match the colour to the flavour of the Jelly Baby, I
am not sure. It would be interesting when these where changed,
if anyone can tell me?
Scanned
from the back of a packet of Bassetts Jelly Babies (2007)
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